How does tv96 transform the audiovisual landscape in 2025?

Table of contents:

• TV96 and the era of connected television
• The impact of digital innovation on the audiovisual landscape
• New trends in content consumption in 2025
• Transformation of economic and advertising models
• Eco-responsible approach and sustainability in the audiovisual sector

TV96 and the era of connected television

Connected television, which reaches its peak with innovative players like TV96, is redefining consumer expectations in terms of content and interaction. By 2025, 86% of French households are now equipped with at least one television connected to the Internet, and this is no coincidence. With this technology, the promise of a customized experience is offered to viewers: personalized recommendations, on-demand content options, and unprecedented interaction with programs.

The broadcast giants, long dominated by traditional channels, must now navigate an ecosystem where platforms like TV96 emerge as beacons of innovation. Through IP (Internet Protocol), the routing of audiovisual content becomes smoother, enabling multi-platform distribution that overcomes the technological barriers of the past. This transition comes with a major challenge: the reconfiguration of network infrastructures. The flexibility promised by these new technologies is real, but it also requires significant resources in terms of training and investment.

With the rise of 4K and 8K resolutions as well as High Dynamic Range (HDR), TV96 not only adapts, but asserts itself. The growing consumer demand for superior image quality fuels competition in the market. Content producers must ensure not only technical quality, but also narrative engagement, because, let’s say it frankly, a good story attracts much more than sublime quality pixels.

For content creators, this revolution comes with new concerns: how to ensure compatibility among very diverse devices? How to make sure users are not frustrated by incompatible formats? The answer lies in constant innovation. Companies like TV96 take proactive measures to solve these problems before they even appear on the consumers’ radar.

In conclusion, TV96 exemplifies this era where connected television becomes synonymous with engagement, personalization, and innovation. In a world where audiovisual mediums are multiplying, it is essential to never lose sight of the fact that user experience is paramount.

The impact of digital innovation on the audiovisual landscape

The digital revolution, coupled with a rapid change in consumption habits, is radically transforming the audiovisual sector. The rise of video on demand (SVOD) not only propels players like TV96 into the spotlight, but also motivates traditional industries to evolve at a frenetic pace. By 2025, the average consumption of audiovisual content reaches 4 hours and 40 minutes per day per French individual, a figure that reflects the unconditional love for screens.

In a time when AI plays a role in content creation, editing, and even distribution, the question arises: what place does humanity have in this complex process? Digital innovations certainly enhance the experience, but it is essential to maintain a balance. Paradoxically, the rise of digital platforms goes hand in hand with an increased demand for authentic productions that resonate with audiences.

Simultaneously, the shift to the cloud is transforming production and post-production methods. This framework not only offers a more efficient platform for remote collaboration, but also a significant cost reduction. Actors in the sector therefore see a serious interest in these technologies, but also face significant challenges such as data security and transmission latency.

In this context, video compression becomes a necessity. New codecs like HEVC and AV1 allow for the transmission of high-quality content while optimizing bandwidth. Although such optimization is enticing, it entails a delicate transition, where each actor must evaluate the investments needed to remain competitive.

• Reflection on the future
  📉
• Cost reduction through IP
  💰
• Technological developments to follow: 4K, HDR, codecs
  📺
• Workflow optimization through the cloud
  ☁️

New trends in content consumption in 2025

French consumption habits are evolving rapidly. In 2025, young people aged 15 to 24 spend an average of 5 hours and 21 minutes in front of their screens, while older individuals are not far behind with a score of 4 hours and 56 minutes. But where is this time spent? Linear television, although declining, remains at the forefront, integrating digital features to capture the audience. However, TV96 represents a preferred alternative as it entices with its flexibility and ability to adapt to new usage patterns.

The transition to short formats is one of the major challenges for current producers. While young people often opt for on-demand videos on platforms like YouTube, seniors continue to appreciate longer and structured content. Social networks, on the other hand, reinforce this fragmentation, as 70% of French people now use them to watch videos. Consequently, it is imperative for brands to create varied and captivating content, taking into account the specificities of each demographic group.

This evolution also creates opportunities for advertisers 🤑. They must adjust and think more in terms of micro-targeting. Market segments vary according to platforms and formats. Therefore, to capture the audience’s attention, brands must be bold in their content creation.

Transformation of economic and advertising models

The 2025 landscape is characterized by rapidly changing economic models. Traditional advertising models are threatened by the explosion of streaming platforms, which favor formats like AVOD (Advertising Video On Demand) or FAST channels (Free Ad-Supported Streaming Television). Advertisers must navigate cautiously in this new ecosystem, where the audience is both fragmented and dynamic.

However, there are numerous opportunities. Advertisements integrated into content are becoming more common, enabling a smoother and less intrusive user experience. For companies, this poses a challenge: how to create impactful advertising content that aligns with program narratives?

Brands must also address copyright protection, a central issue in this context. New legislations are emerging, and companies must ensure compliance while continuing to generate revenue. Collaborations between content creators and brands also form a promising field. It is a positive dynamic, where authenticity takes precedence over artifice.

• Changes in the advertising landscape
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• Emphasis on integrated advertising
  ⏩
• New risks regarding copyright
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• Fruitful collaborations between brands and creators
  👥

Eco-responsible approach and sustainability in the audiovisual sector

Facing climate challenges, the audiovisual industry must transform to reduce its carbon footprint. To further its commitment to increased sustainability, many actors in the sector are adopting eco-responsible practices. This includes the use of durable materials, rationalization of infrastructures, and optimized energy management.

Such an approach cannot be undertaken without significant investments, but it is necessary. Corporate social responsibility (CSR) is beginning to transcend simple initiatives: consumers now seek brands that actively engage in a sustainable future 🌱. This has a direct impact on brand image and can become a genuine differentiating factor in the industry.

Initiatives aiming to integrate greener technologies into the production process are multiplying. For example, the use of virtual studios for audiovisual productions reduces the need for travel but requires specialized training. TV96 stands out here for its commitment to combining innovation and ecology, offering a solution that, in the long term, can transform the industry as a whole.

FAQ

1. Why is connected television so important in 2025?
   Connected television allows for personalized user experiences, offering on-demand content and enhancing interaction with viewers.
2. What role does AI play in the audiovisual sector?
   AI optimizes content creation, user preference analysis, and enables smoother distribution across various platforms.
3. How is the audiovisual industry addressing sustainability challenges?
   Many actors are adopting eco-responsible practices, such as the use of durable materials and optimized energy management.
4. What are the new trends in content consumption?
   The shift towards short formats and the rise of SVOD platforms are among the most notable trends in 2025.
5. What challenges do advertisers face in this new landscape?
   Advertisers must adapt to a fragmented audience while protecting copyrights and creating engaging and authentic content.

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